25 Things You Missed at SXSW 2015 by Gapingvoid
Insights and Takeaways from SXSWi 2015
SXSWi is still an incredibly
unique experience for the
smartest people in tech, but
with popularity comes lots
and lots of excess noise
Every year, thousands
of geeks gather in
Austin, Texas to help
keep it weird.
Every year, Austin helps
thousands of geeks stay
What to do, what to do?
SXSW is our Burning Man,
baby. Itâs our TED. The
point isâ¦itâs ours.
We arrive optimistic.
when present. We leave
A little bit intellectual.
A lot wild and free.
âI wish that I could be like the
cool kids, âCause all the cool
kids, they seem to fit in.â
Thatâs just part of SXSW.
And, when you add
everything up, you realizeâ¦
you are the star.
Everyone else validates
what you already said and
everything you couldnât put
words around. #rockstar
âI can help your brand
leverage the sharing
Thatâs not sharing.
Instead, ask how to
become part of the
community and what,
where, and how you can
share value. To make
the community more
valuable and meaningful
before you joined.
Thatâs why weâre
here, right? To put a
dent in the universe.
The future is yours to
define. But it takes a
community in Austin
once a year to inspire
Dent it. Donât just
reinvent it. Blow it away.
Build your cathedral and
then drop the mic.
Imagine a world where
you lead by example.
I think thatâs what we
expect from SXSW. And,
as the old adage goes,
you get out of anything
what you put into it.
Baby, you can
drive my car.
No, no, no.
Donât get me wrong.
Baby is the name of
my car. And itâs so like,
meta, that baby can
So, um, back to
life. Back to reality.
So, Biz Stone and
Noah Robischon talked
about how social media
to share, discover,
Something like Twitter
wasnât built to topple
dictators and support
revolutions. It was built
for fun, and if you build
something fun, people
will use it. And, post fart
For those keeping
score, the Internet is
a massive network of
networks, a networking
infrastructure. The web
is the software that
lets you visualize the
Mobile phones are a
new window to a new
Jimmy Kimmel enlightened
us on how most people
view his content on
YouTube and not TV.
Think about that for a
moment. Think about it
much in the same way that,
regardless of what religion
you believe, paintings of
Adam and Eve are depicted
with belly buttons.
Everything is different now.
Hey guys, can
we stop saying
âguysâ when girls
are involved too?
Itâs important to let
girls know that math,
and tech arenât just
For some, it
âIn the past, value was found in
hoarding information. In fact,
promotions and rewards were
targeted to those with the âknowledge
power.â But in todayâs Internet world,
power is in the hands of those who
share knowledge. Similar to an open
API, it changes the old norm
where youâre actually sharing
information and generating value,
rather than hoarding the information.
Steve Mills, Senior Vice President,
IBM, has a kindergarten diploma on his
wall. He always says that he learned
everything he needed to know in
kindergarten because thatâs where you
learn how to share.â
- Sandy Carter
In the land of the
blind, the person with
everything. Data is
the key to insight and
relevance. Data is the
Become a data
You are J.R.
Malcolm Gladwell/Bill Gurley: have someone
go through your businessâ Analytics/reports
and present them to CEO.
âThe sea, once it casts its spell, holds one
in its net of wonder forever.â â Jacques
Data isnât just the new oil. Itâs an infinite sea.
Thatâs both a blessing and a curse. Itâs easy
to become lost in its vastness, to become
intimidated by its unrest.
Your name is Tech Cousteau, though. Data
isnât what you sea (get it?). Itâs what you
want to see. Once you dive in, you are
the navigator. Become enchanted with
possibilities. Start with different questions
and unlock new discoveries in the process.
Your body is now a
You possess a human OS
where things and data
will be customized and
optimized to plug directly
into your personal human
Artificial intelligence has
nothing on you. Youâre the
real thing, babyâ¦now with
Data isnât just for business.
Data is literally at the heart of
That Apple Watch? Yeah, itâs
a patient bracelet. iOS? Itâs
your medical record.
The crazy thing is that if
you think about it, is that
healthcare has always been
reactive. But thatâs about to
Digital detox becomes
âHoney, why are there all
of these dick pics on your
âIâm a doctor.â
Thereâs a reason the future of
medicine wonât be on Snapchat.
The future of healthcare is both
impersonal and personal at the
same time. Itâs impersonal in that
you wonât really see doctorsâ¦
even when you need to. Thereâs
an app for that now. Personal in
that theyâre really going to know
you before, during and after IRL
visits. Thereâs an app for that too.
Itâs called patientâ¦care.
the more popular
business is the bigger
of a security risk you
If risk was low, anyone would take on
change. Innovation would become a
commodity. That doesnât mean you
shouldnât plan for risk or security
breaches. Doing so now and over time is
your underlying value proposition and an
incredible competitive advantage.
If you donât, well, the only thing you risk is
losing trust. And trust, is well, priceless.
Itâs time to redefine profitability. Shareholders and
stakeholders sometimes get in the way. Itâs all
about return and performance. But what if that
was the result of something more intentionalâ¦
something more personal?
Well, nothing says impersonal more that
âCorporate Social Responsibility.â Press releases
and marketing around philanthropy say nothing
and everything at the same time.
Giving and helping is in of itself a gift.
Philanthropic capitalism is the new way of
business. It just isâ¦so get on with it. The world of
business and the world in general will be a much
Innovation begins within. Relationships are rooted
in meaningful connections. Value is something
people seek and hold. Give. Get.
ROI starts with reciprocity.
âDo more than sell stuffâ¦seriously. I donât care
if itâs discounted. I donât care if you have a cool
app thatâs exclusive to consumers. Design an
experience. Make me part of something thatâs
bigger than me.â
Thereâs a reason people âshowroom.â Your store
is one big advertisement for Amazon. It doesnât
have to be.
The Internet of Things, Big Data, Retail
Innovation, Mobile, every new disruptive
technology out there was designed to help you
matter and to also help you recognize how and
why your customers matter.
Itâs all about the experience, baby, and thatâs
where real disruption lies. The brilliant thing
about it is that itâs yours to define and design.
Doing so flips the table. Now people will
âwebroomâ to learn more about products to then
visit you in the real world.
There will be a time when itâs ok to
But, thatâs a good thing.
Why waste brain cells on worrying
about toothpaste, stocking your
coffee drawer, etc? The Internet of
Things isnât going to stop at smart
thermostats or smarter cars.
Stuff will talk to stuff and do stuff
without you. Itâll just happen.
Imagine what you can do with all of
that free brain power now!
is the new
Product is the new
commodity. Value is
being disrupted and
we now have to think
about experiences as
The strategist of the
future must become
if someone had an
idea on set letâs hear it.
There is no âIâ in TEAM but there is a ME.
Yes, there was a time when keeping
ideas to yourself was a matter of survival
and success. Now the future of you isnât
created, itâs co-created. You succeed
when we succeed.
In the end, the experience we create
together can only become more
personal and dynamic.
Doubt is your enemy.
Waiting for permission is a weakness.
Seeking validation is a stall tactic.
The problem with failure is the culture
that once defined it as, you know, failing.
But in reality, failing is synonymous with
trying something new and different. And
for those keeping score, venturing into
new territories is also synonymous with
If I hear ever hear this again.
Hereâs a revelation. Youâre
not Steve Jobs. Iâm not
Steve Jobs. Our executives
are most likely never going
to be Steve Jobs.
But, thatâs ok.
We can learn from Mr. Steve
Jobs and other people who
think different. But, you
have toâ¦ think different.
Zero Feedback is
Iâm not listening.
Iâm not listening.
Iâm not listening.
Ignorance is bliss until it isnât.
I love this book! And, the
author didnât have to âbuyâ
the best seller list to make
it even more important!
Thatâs because the author is YOU!
Letâs dump the top 10 listicles.
Letâs stop following the same brand
examples over and over.
Letâs stop worshipping the loudest
Letâs learn, fail and succeed together.
Letâs become the stories everyone else
will want to follow and imitate!
Look at me!
Look at us!
F.O.M.O. makes us think less
of you, your moment and your
decisions. Youâre better than
Instead, celebrate life, whether
digital or IRL with J.O.M.O as
David Weinberger believesâ¦itâs
the âJoy of Missing Out!â
This is your time to do something amazing.
And, amazing starts with youâ¦not by copying
the templates spewed by âthought leadersâ
and social marketers.
No one knows your world like
you do. No one knows the
pain you feel like you do. No
one understands your vision,
passion and ambition like you.
Your goals and the
relationships you need to
build are yours and yours
alone. Now go move the
needle like only you can.
Jumping the shark has
jumped the shark.
Letâs just accept that things change and
they should. You should too.
Be inspired to inspire to be inspired.
Thatâs why SXSW is what it is. Youâre
there. Iâm there. Itâs ours. Itâs also ours to
shape. And each time, we grow and help
others grow too.
In the end, the value you get from it is
equal or greater than the value you put
inâ¦but, thatâs true in everything in life
Words + Cartoons = Art that Inspires New Markets & Cultures
Gapingvoid and Brian Solis have created a new product
for anyone looking to engage and inspire customers and
We spend time with your team to understand challenges,
opportunities and aspirations.
We then create a custom ebook/slideshare that features
original narrative and art to engage readers intellectually
Depending on your mission, we can help you make it go
viral online. We can also present the work to your audience
live or via webinar.
Either way, this unique and compelling form of
content is now proven to deliver ROI, engage
readers and inspire change. And, the art can
also go on your walls as part of an in-house
gallery installation to remind people of your new
vision and culture.
Insights and Takeaways from SXSWi 2015 SXSWi is still an incredibly unique experience for the smartest people in tech, but with popularity comes lots and lots of excess noise…