25 Things You Missed at SXSW 2015 by Gapingvoid

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  • Insights and Takeaways from SXSWi 2015
  • SXSWi is still an incredibly unique experience for the smartest people in tech, but with popularity comes lots and lots of excess noise
  • Every year, thousands of geeks gather in Austin, Texas to help keep it weird. Every year, Austin helps thousands of geeks stay weird. What to do, what to do?
  • SXSW is our Burning Man, baby. Itâs our TED. The point isâ¦itâs ours. We arrive optimistic. Weâre overwhelmed when present. We leave inspired. Repeat. A little bit intellectual. A lot wild and free. #rocknroll
  • âI wish that I could be like the cool kids, âCause all the cool kids, they seem to fit in.â Thatâs just part of SXSW. And, when you add everything up, you realize⦠you are the star. Everyone else validates what you already said and everything you couldnât put words around. #rockstar
  • âI can help your brand leverage the sharing economy!â Thatâs not sharing. Thatâs marketing. Instead, ask how to become part of the community and what, where, and how you can share value. To make the community more valuable and meaningful before you joined.
  • Thatâs why weâre here, right? To put a dent in the universe. The future is yours to define. But it takes a community in Austin once a year to inspire new possibilities. Dent it. Donât just reinvent it. Blow it away. Build your cathedral and then drop the mic.
  • Imagine a world where you lead by example. I think thatâs what we expect from SXSW. And, as the old adage goes, you get out of anything what you put into it. Imagine that.
  • Baby, you can drive my car. No, no, no. Donât get me wrong. Baby is the name of my car. And itâs so like, meta, that baby can drive baby. So, um, back to life. Back to reality. #elonmusk #tesla
  • So, Biz Stone and Noah Robischon talked about how social media empowers people to share, discover, communicate, Something like Twitter wasnât built to topple dictators and support revolutions. It was built for fun, and if you build something fun, people will use it. And, post fart jokes.
  • For those keeping score, the Internet is a massive network of networks, a networking infrastructure. The web is the software that lets you visualize the Internetz. Mobile phones are a new window to a new world. Get it?
  • Jimmy Kimmel enlightened us on how most people view his content on YouTube and not TV. Think about that for a moment. Think about it much in the same way that, regardless of what religion you believe, paintings of Adam and Eve are depicted with belly buttons. Everything is different now.
  • Hey guys, can we stop saying âguysâ when girls are involved too? Seriously. Itâs important to let girls know that math, science, programming and tech arenât just boys clubs.
  • SXSW in one word? For some, it was Meerkat. Meow.
  • âIn the past, value was found in hoarding information. In fact, promotions and rewards were targeted to those with the âknowledge power.â But in todayâs Internet world, power is in the hands of those who share knowledge. Similar to an open API, it changes the old norm where youâre actually sharing information and generating value, rather than hoarding the information. Steve Mills, Senior Vice President, IBM, has a kindergarten diploma on his wall. He always says that he learned everything he needed to know in kindergarten because thatâs where you learn how to share.â - Sandy Carter
  • In the land of the blind, the person with perspective sees everything. Data is the key to insight and relevance. Data is the new oil. Mine it. Become a data baron. You are J.R.
  • Malcolm Gladwell/Bill Gurley: have someone go through your businessâ Analytics/reports and present them to CEO. âThe sea, once it casts its spell, holds one in its net of wonder forever.â â Jacques Cousteau Data isnât just the new oil. Itâs an infinite sea. Thatâs both a blessing and a curse. Itâs easy to become lost in its vastness, to become intimidated by its unrest. Your name is Tech Cousteau, though. Data isnât what you sea (get it?). Itâs what you want to see. Once you dive in, you are the navigator. Become enchanted with possibilities. Start with different questions and unlock new discoveries in the process.
  • Your body is now a platform. You possess a human OS where things and data will be customized and optimized to plug directly into your personal human API. Artificial intelligence has nothing on you. Youâre the real thing, babyâ¦now with more data!
  • Data isnât just for business. Data is literally at the heart of healthcare. That Apple Watch? Yeah, itâs a patient bracelet. iOS? Itâs your medical record. The crazy thing is that if you think about it, is that healthcare has always been reactive. But thatâs about to change. Digital detox becomes improbable.
  • âHoney, why are there all of these dick pics on your phone?â âIâm a doctor.â Thereâs a reason the future of medicine wonât be on Snapchat. The future of healthcare is both impersonal and personal at the same time. Itâs impersonal in that you wonât really see doctors⦠even when you need to. Thereâs an app for that now. Personal in that theyâre really going to know you before, during and after IRL visits. Thereâs an app for that too. Itâs called patientâ¦care.
  • Ben Kaufman: the more popular your app/website/ business is the bigger of a security risk you will have If risk was low, anyone would take on change. Innovation would become a commodity. That doesnât mean you shouldnât plan for risk or security breaches. Doing so now and over time is your underlying value proposition and an incredible competitive advantage. If you donât, well, the only thing you risk is losing trust. And trust, is well, priceless. You decide.
  • Itâs time to redefine profitability. Shareholders and stakeholders sometimes get in the way. Itâs all about return and performance. But what if that was the result of something more intentional⦠something more personal? Well, nothing says impersonal more that âCorporate Social Responsibility.â Press releases and marketing around philanthropy say nothing and everything at the same time. Giving and helping is in of itself a gift. Philanthropic capitalism is the new way of business. It just isâ¦so get on with it. The world of business and the world in general will be a much better place. Innovation begins within. Relationships are rooted in meaningful connections. Value is something people seek and hold. Give. Get. ROI starts with reciprocity.
  • âDo more than sell stuffâ¦seriously. I donât care if itâs discounted. I donât care if you have a cool app thatâs exclusive to consumers. Design an experience. Make me part of something thatâs bigger than me.â For example⦠Thereâs a reason people âshowroom.â Your store is one big advertisement for Amazon. It doesnât have to be. The Internet of Things, Big Data, Retail Innovation, Mobile, every new disruptive technology out there was designed to help you matter and to also help you recognize how and why your customers matter. Itâs all about the experience, baby, and thatâs where real disruption lies. The brilliant thing about it is that itâs yours to define and design. Doing so flips the table. Now people will âwebroomâ to learn more about products to then visit you in the real world.
  • There will be a time when itâs ok to be dumb. But, thatâs a good thing. Why waste brain cells on worrying about toothpaste, stocking your coffee drawer, etc? The Internet of Things isnât going to stop at smart thermostats or smarter cars. Stuff will talk to stuff and do stuff without you. Itâll just happen. Imagine what you can do with all of that free brain power now! Brilliant.
  • Experience is the new product. Product is the new commodity. Value is being disrupted and we now have to think about experiences as ecosystems. The strategist of the future must become an experience architect.
  • Veep Panel: if someone had an idea on set letâs hear it. There is no âIâ in TEAM but there is a ME. Yes, there was a time when keeping ideas to yourself was a matter of survival and success. Now the future of you isnât created, itâs co-created. You succeed when we succeed. In the end, the experience we create together can only become more personal and dynamic. High five.
  • Doubt is your enemy. Waiting for permission is a weakness. Seeking validation is a stall tactic. The problem with failure is the culture that once defined it as, you know, failing. But in reality, failing is synonymous with trying something new and different. And for those keeping score, venturing into new territories is also synonymous with innovation. Fail. Fail often. Fail fast.
  • OMG. If I hear ever hear this again. Hereâs a revelation. Youâre not Steve Jobs. Iâm not Steve Jobs. Our executives are most likely never going to be Steve Jobs. But, thatâs ok. We can learn from Mr. Steve Jobs and other people who think different. But, you have to⦠think different.
  • Eric Ries: Zero Feedback is the problem. Iâm not listening. Iâm not listening. Iâm not listening. Damnit. Iâm irrelevant. Iâm irrelevant. Iâm irrelevant. Ignorance is bliss until it isnât.
  • I love this book! And, the author didnât have to âbuyâ the best seller list to make it even more important! Thatâs because the author is YOU! Letâs dump the top 10 listicles. Letâs stop following the same brand examples over and over. Letâs stop worshipping the loudest personal brands. Letâs learn, fail and succeed together. Letâs become the stories everyone else will want to follow and imitate!
  • Look at me! Look at us! Selfie Sticks! ARGH! F.O.M.O. makes us think less of you, your moment and your decisions. Youâre better than that. Instead, celebrate life, whether digital or IRL with J.O.M.O as David Weinberger believesâ¦itâs the âJoy of Missing Out!â
  • This is your time to do something amazing. And, amazing starts with youâ¦not by copying the templates spewed by âthought leadersâ and social marketers. No one knows your world like you do. No one knows the pain you feel like you do. No one understands your vision, passion and ambition like you. Your goals and the relationships you need to build are yours and yours alone. Now go move the needle like only you can.
  • Jumping the shark has jumped the shark. Letâs just accept that things change and they should. You should too. Be inspired to inspire to be inspired. Thatâs why SXSW is what it is. Youâre there. Iâm there. Itâs ours. Itâs also ours to shape. And each time, we grow and help others grow too. In the end, the value you get from it is equal or greater than the value you put inâ¦but, thatâs true in everything in life and work.
  • SEE YOU IN 2016!
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Insights and Takeaways from SXSWi 2015 SXSWi is still an incredibly unique experience for the smartest people in tech, but with popularity comes lots and lots of excess noise…