Market Presentation - 2015

  • Published on
    08-Jan-2017

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  • Odessa-MidlandWELCOME TO THE PETROPLEX

  • Odessa-Midland Market Breakdown

    Midland estimated population: 152,835

    Odessa estimated population: 148,260

    Total estimated population: 301,095

    Source: Texas Dept. of State Health Services 2015 population projections, 2014 data

    DMA Population 2+: 407,958

    Source: TVB, 2015

    TV Market Rank: 146

    Hispanic TV Market Rank: 38

    TV Households: 155,110

    Source: Nielsen, September 27, 2014

  • Market Highlights: Odessa-Midland

    Income Per Household: $ 81,757

    Median Income: $ 59,844

    Median Home Value: $135,100

    Median Monthly Rent: $ 1500

    Seasonal Housing Units: 493

    Farm Population: 777

    Total # of College/Universities: 5

    Hispanic Make up 57%

    Average Travel Time to Work: 21 minutes

  • # OF TV HOUSEHOLDS

    Midland 55,540

    Ector 51,230

    Howard 11,250

    Andrews 5,990

    Pecos 4,650

    Ward 4,060

    Reeves 3,760

    Brewster 3,680

    Winkler 2,650

    Presidio 2,580

    Lea (South) 2,080

    Martin 1,800

    Crane 1,510

    Reagan 1,220

    Upton 1,210

    Jeff Davis 950

    Glasscock 490

    Terrell 360

    Loving 100

    155,110

    DMA TV Households

    55% DMA Cable Penetration; 92% DMA Cable+ Penetration*Cable+ is defined as the presence of cable and/or an alternate

    delivery systemSource: Nielsen Research, May 2015

  • ODESSA-MIDLAND

    Television Household Breakdown

    Total DMA

    155,110 TVHH

    100%

    SUDDENLINK

    42,190 TVHH

    27.2%

    GRANDE/OTHER CABLE

    43,160

    27.8%

    ADS

    26,508 TVHH

    17.1%

    BROADCAST ONLY

    43,252 TVHH

    27.9%

    Wired Cable85,350 TVHH

    55%

    Non-Wired

    69,760 TVHH

    45%

    Source: Nielsen Odessa-Midland, May 2015, Total Households

  • CHANNEL ASSIGNMENTS

    DIGITAL 9 / 9.1 9.3 9.2

    CABLE ONE 9 / 465 5 20

    GRANDE 9 / 809 17 20

    SUDDENLINK 9 / 109 15 / 115 8 / 108

    REACH

    BROADBAND9 5 6

    RIDGEWOOD

    CABLE9 8 3

    ATT UVERSE 9 / 1009 ---- -----

    DISH NETWORK 9 30 20 / 835-836

    DIRECT TV 9 30 406 / 407

  • KWES-TV is the NBC affiliate for the Odessa-Midland DMA, and is the top-rated news provider with over 40 hours of local news produced each week, alongside

    NVBCs network programming of The Voice, Americas Got Talent, Law & Order: SVU, and

    Dateline.

    NewsWest9.com is the digital source for news & information in Odessa-Midland. With over 2,000,000 visitors each month to our desktop site and more

    than 4,000,000 visitors each month to our mobile site NewsWest9.com

    Telemundo 20 is the Telemundo affiliate for the Odessa-Midland DMA, with the only local 5pm and 10pm newscasts each weeknight. Telemundoslocal anchors are the DJs for 104.7/La Ley, bringing a unique form of credibility to our newscasts.

    SuTelemundo20.com is the digital source for Spanish news & information in Odessa-Midland. With over 17,000 visitors each month to our desktop site each month, SuTelemundo20.com is the fastest-growing digital news source for the Hispanic populous in our region.

    KXTC-FM/104.7-La Ley Radio is the regions top-rated radio station, in both Hispanic listening and general market listening in the TSA. Morning show host Luis Carlos Mendoza, also known as Telemundo 20s 5pm and 10pm news anchor, is known as The Voice of the Hispanic Community.

    The West Texas CW Network is the latest major network targeting adults 18-34, with shows such as Vampire Diaries, Americas Next Top Model, and Jane the Virgin, which has won more awards than any freshman show of its kind. It also boasts the two top shows for men in prime time: The Flash and Arrow.

  • TV Station Guide Odessa/Midland

  • NewsWest9 and CBS7 dominate the Odessa-

    Midland news markethands down!

    Monday - Friday

    5am 6am NewsWest9 Early Sunrise

    6am 7am NewsWest9 Sunrise

    4pm 4:30pm First News @ Four

    5pm 5:30pm NewsWest9 News @ 5

    6pm 6:30pm NewsWest9 @ 6

    6:30pm 7pm NewsWest9 Extended Edition

    10pm 10:35pm NewsWest9 @ 10

    12:35 1:05a NewsWest9 @ 10p

    (Rebroadcast)

    Monday - Friday

    5a 5:30a CBS7 Early News

    5:30a 7a CBS7 Morning News

    12n 12:30p CBS7 News @ Noon

    5pm 5:30pm CBS7 News @ 5pm

    6pm 6:30pm CBS7 News @ 6

    10p 10:30p CBS7 News @ 10

  • 5am-6am 6am-7am 7am-9am 4pm-4:30pm

    5pm-5:30pm 6pm-6:30pm (M-F) 6:30pm-7pm 10pm-10:35pm

    KWES

    KOSA

    KPEJ

    KMID

    KWES KOSA KMID KPEJ

    5am-6am 1.1 0.5 0.1 0.1

    6am-7am 2.3 2.9 0.5 0.0

    7am-9am 2.7 2.4 1.2 0.2

    4pm-4:30pm 1.2 0.4 0.7 0.2

    KWES KOSA KMID KPEJ

    5pm-5:30pm 2.5 1.6 0.5 1.0

    6pm-6:30pm 3.0 3.3 1.4 1.6

    6:30pm-7pm 2.3 2.0 1.6 2.1

    10pm-10:35pm 3.3 6.6 1.1 0.2*Statistics Nielsen Comparatrend P25-54 (July/14 - Nov./14 - Feb/15 - May/15) 4 Book Avg.

    KWES-TV News Dominates the Odessa-Midland Market

  • Page Views

    Unique Visits Total Visits

    May

    20152,961,846 857,489 1,503,265

    June

    20152,251,870 529,378 1,077,282

    Mobile Application

    Desktop Website

    Page Views

    Unique Visits Total Visits

    May

    20151,539,709 490,237 1,006,011

    June

    20151,292,643 364,730 777,350

    Mobile Website (Phone

    tablet) Version

    Page Views

    Unique Visits Total Visits

    May

    20153,761,289 37,923 1,077,391

    June

    20153,042,656 36,232 882,861

  • Where do NewsWest9.com users live?

    480,770

    258,352133,695

    136,990

    84,129

    99,327

    44,732

    41,43843,290

    26,723 29,17815,834

    15,268 7,663

    Unique Visitors in Key Cities YTD (01/01/2015 - 07/20/2015)

    dallas midland odessa fort worth lubbock houston austin san angelo san antonio tyler hobbs san marcos big spring stanton

    *Statistics based on comScore DigitalAnalytix report for www.NewsWest9.com 01/01/2015-07/20/2015

    http://www.newswest9.com/

  • THANK YOU

    Contact Information:

    Jackie Rutledge, GM 432-567-9999 x 163 jrutledge@kwes.com

    Rene Santana, GSM 432-567-9999 x 124 rsantana@kwes.com

    David Balerio, AE 432-567-9999 x 135 dbalerio@kwes.com

    mailto:jrutledge@kwes.commailto:rsantana@kwes.com