HVCB Membership Presentation 2015

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    19-Feb-2017

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PowerPoint PresentationHVCB Membership1Introduction to HVCBHVCB is a private, non-profit, 501(c) (6) marketing corporation. HVCB is contracted to market the Islands of Hawaii under the guidance and direction of the Hawaii Tourism Authority.HVCB manages program planning and leisure marketing strategies for North America and meetings, convention and incentives in conjunction with the Hawaii Convention Center under the Meet Hawaii.Value of HVCBTourism is everyone's businessHawaii's number 1 industry170,000 jobs in Hawaii are supported by the tourism industryTourism-related tax payments to the state & county governments amounted to $1.8 billion dollars in 2014Direct spending by visitors to Hawaii totaled $14.8 billion dollars, or over 18%, of the Gross State Product. The tourism industry is clearly the driving force supporting Hawaiis economy. Tourism is everyone's businessHawaii's number 1 industry170,000 jobs in HawaiI are supported by the tourism industryTourism-related tax payments to the state & county governments amounted to $1.8 billion dollars in2014Direct spending by visitors to Hawaii totaled $14.8 billion dollars, or over 18%, of the Gross State Product. The tourism industry is clearly the driving force supporting Hawaiis economy. 3Trickle Down Effect1605 With additionals1416 with Active only. Stats will stay the same or about the same if the total number of members change. If the percentages do change, itll only be by 1% or less**Using actives only**5Marketing ContinuumAwarenessAwareness of Hawaii as a wonderful place to take a trip toDesire to travel to Hawaii for a vacationIntend to visit Hawaii within the next 24 monthsHVCB ResponsibilityBook a vacation to HawaiiSuppliersDesireIntentConversionAs brand stewards, our main goal is to proactively create awareness about visiting Hawaii and increasing conversion rates in drive more tourism to the state. GinaTitle changed to Marketing ContinuumMoved slide to after Number Stats page6Membership Benefits7The HVCB MissionOur marketing mission is to create sustainable, diversified, leisure and business travel destination demand for the Hawaiian Islands.Moved to after Membership Benefits8How Do You Reach North America Consumers, Travel Professionals, and Meeting Planners?This program provides your business with exposure to potential visitors in North America and Travel Professionals in a multi-media platform.Including:Traditional PrintTablets and IpadsSocial MediaConsolidate online presence on gohawaii.com9Source: HVCB/Zeta planner request survey data, 2014What Our Audience is SayingSource: HVCB/Zeta planner request survey data, 2014What Our Audience is SayingSource: HVCB/Zeta planner request survey data, 2014What Our Audience is SayingSource: HVCB/Zeta planner request survey data, total respondents, multiple response question will not sum to 100%, responses may be duplicated across HVCB and Island Chapters dependent on respondents request source, 2014What Our Audience is SayingHow Do You Increase Online Exposure?Hawaiis Official Travel Website Gohawaii.comApproximately 600,000 unique visitors each monthHow Do You Get Credibility and Affiliation within Travel and Tourism Industry?Use of HVCB Member Logo and HVCB Member DecalHow Do You Connect to Other Businesses?Membership DirectoryFind potential PartnersBusiness to Business CouponsSubmit special offers to your fellow membersTake advantage of offers and discounts posted by other members16How Do You Get Important Information?Industry AnnouncementsUrgent News and InformationMarketing OpportunitiesMarket InsightsAdded Value ServicesBook Now ButtonSend viewers directly to your booking engineLead Generation ServicesTarget niche markets Romance, Golf, and FamilyOnline AdvertisingOpportunity to appear in North America Consumers & Travel Professional e-newslettersAdditional Listings and CategoriesMore exposure on the gohawaii.com site and in printed vacation planners & guidesAdded additional Listings and Categories18Member TestimonialsKeep up the GREAT WORK. We are very lucky to have such smart and dedicated professionals at HTA, HVCB, and the Islands Chapters driving our marketing efforts for the state. We are in a hyper competitive environment on a global stage and I want to say we are winning!!-Transportation Company, Member since September 2010Keep up the good work....You provide a tool that each craftsman uses in his own special way..!! Hotel Company, Member since August 1990HVCB is wonderful - the staff truly filled with Aloha and a great representation of Hawaii. We are proud to be part of HVCB!Garden Company, Member since March 200519How Can You Participate?Contact us to determine your business annual membership investment and build a program that best fits your companys budget and marketing goals.20