Slide 1 LEVERAGING THE WEB with SOCIAL MEDIA, SEARCH AND ONLINE MARKETING 1 AGENDA Why Should You Care Social Media & Search: -Four Important Steps Assignments Let’s Test Some Tools Out Slides Available at www.Proofseo.com/ism We love being connected…in fact we are addicted to it! The Last 60 Seconds 694,445 searches on Google 695,000 Facebook updates 370,00 minutes of calls on Skype 98,000 tweets 12,000 new ads on Craigslist 1,500 new blog posts 600 new YouTube videos 320 new Twitter accounts 100 new LinkedIn accounts 60 new blogs were created 168 million emails sent No wonder we can never keep up with our inboxes! 4 People Are Talking About You The Social Media Framework Any successful social media presence has three elements1: Homebase – Your own website Embassies – Facebook, Twitter Outposts – Google Alerts, HootSuite 1Michael Hyatt’s Social Media Framework Listen STEP #1 7 Free or inexpensive tools to listening online Google Suggest Google Trends Twitter Advanced Search South Side Example Twitter is your first reaction to Twitter was Stupid..My cat rolled over, someone is ti thought you were pretty smart. Cats…Pass the IQ test   Light went on…The power of search. “Or condition” Monitor what the world is saying about me, product, completion for free without viloting any laws. Heck, I don’t 10 Google Adwords Tool Hoot Suite HootSuite allows you to create custom filters to determine what’s trending. For example, our company is based in Indianapolis. So I have a #Indy feed saved so I can keep up with events around town. I also have a #blogging and #seo feed to help me know what’s happening on those hashtags in the Twittersphere.    12 #2 Create Quality, Engaging Content What Do People Care About? Why do people care about the ISM or Historical sites? What are they hoping to get (coupons, info, education, etc.)? What do they want in exchange for a slice of their attention? Use Images, Videos, and Infographics People love to share these. # 3 Engage People HOW DO YOU ENGAGE PEOPLE ONLINE? Created by Michael Port, author of “The Think Big Manifesto” Example…Invite a person to participate…. Vegas Example 17 AN EXAMPLE OF BUILDING A COMMUNITY Personal Example….I had a friend Facebook me an invitation to an event she was having…”Wine to Water” event. Goal being she wanted to raise enough money to buy one well in Cambodia. 18 User Voice Feedback forums to understand the ideas users care about most. A support ticket system to track and respond customer support requests. A knowledge base to answer common questions and help users find the information they need when they need it.   19 YOU DON’T HAVE TO DO EVERYTHING Measure #4 Measure THIS IS THE HARD PART!! What You Can Learn How someone found your site Which pieces of your content are the least and most popular The Demographics of Users How many people you influence Compare your facebook/twitter presence virus your competitors Which of your “tweets” are the most popular Tracking #’s, coupon codes 22 #3 Assignments Slide on Google grants indiana souvenirs 24 Ad Example Update Your Google Places Page 26 Trip Advisor Questions? @Proof_SEO Facebook.com/ProofSEO Stacie@proofseo.com Slides Available at www.Proofseo.com/ism
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Indiana State Museum Presentation

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Slide 1 LEVERAGING THE WEB with SOCIAL MEDIA, SEARCH AND ONLINE MARKETING 1 AGENDA Why Should You Care Social Media & Search: -Four Important Steps Assignments Let’s Test Some Tools Out Slides Available at www.Proofseo.com/ism We love being connected…in fact we are addicted to it! The Last 60 Seconds 694,445 searches on Google 695,000 Facebook updates 370,00 minutes of calls on Skype 98,000 tweets 12,000 new ads on Craigslist 1,500 new blog posts 600 new YouTube videos 320 new Twitter accounts 100 new LinkedIn accounts 60 new blogs were created 168 million emails sent No wonder we can never keep up with our inboxes! 4 People Are Talking About You The Social Media Framework Any successful social media presence has three elements1: Homebase – Your own website Embassies – Facebook, Twitter Outposts – Google Alerts, HootSuite 1Michael Hyatt’s Social Media Framework Listen STEP #1 7 Free or inexpensive tools to listening online Google Suggest Google Trends Twitter Advanced Search South Side Example Twitter is your first reaction to Twitter was Stupid..My cat rolled over, someone is ti thought you were pretty smart. Cats…Pass the IQ test   Light went on…The power of search. “Or condition” Monitor what the world is saying about me, product, completion for free without viloting any laws. Heck, I don’t 10 Google Adwords Tool Hoot Suite HootSuite allows you to create custom filters to determine what’s trending. For example, our company is based in Indianapolis. So I have a #Indy feed saved so I can keep up with events around town. I also have a #blogging and #seo feed to help me know what’s happening on those hashtags in the Twittersphere.    12 #2 Create Quality, Engaging Content What Do People Care About? Why do people care about the ISM or Historical sites? What are they hoping to get (coupons, info, education, etc.)? What do they want in exchange for a slice of their attention? Use Images, Videos, and Infographics People love to share these. # 3 Engage People HOW DO YOU ENGAGE PEOPLE ONLINE? Created by Michael Port, author of “The Think Big Manifesto” Example…Invite a person to participate…. Vegas Example 17 AN EXAMPLE OF BUILDING A COMMUNITY Personal Example….I had a friend Facebook me an invitation to an event she was having…”Wine to Water” event. Goal being she wanted to raise enough money to buy one well in Cambodia. 18 User Voice Feedback forums to understand the ideas users care about most. A support ticket system to track and respond customer support requests. A knowledge base to answer common questions and help users find the information they need when they need it.   19 YOU DON’T HAVE TO DO EVERYTHING Measure #4 Measure THIS IS THE HARD PART!! What You Can Learn How someone found your site Which pieces of your content are the least and most popular The Demographics of Users How many people you influence Compare your facebook/twitter presence virus your competitors Which of your “tweets” are the most popular Tracking #’s, coupon codes 22 #3 Assignments Slide on Google grants indiana souvenirs 24 Ad Example Update Your Google Places Page 26 Trip Advisor Questions? @Proof_SEO Facebook.com/ProofSEO Stacie@proofseo.com Slides Available at www.Proofseo.com/ism
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